Brand loyalty is the inclination of a consumer towards purchasing from a particular brand persistently in presence of other competing brands, irrespective of the changes in the market. The behavior of the consumer is such that they are willing to pay any amount, regardless of the possible inconveniences like high prices, scarce supply or better alternative products or services.
Brand loyalty gives the brand a persistent number of customers in the economy, even during various environmental anomalies within the market. Perception regarding a brand forms as a consumer buys a definitive product from a brand and uses it.
Building your brand around better customer service
White Paper By: Plantronics
In today’s omni-channel world, customer service centers play a vital role in building brands and growing revenues. The outcome of all the customer interactions is the customer experience, and it is this experience that the customer associates with your brand. Organizations need to rebuild around the customer experience and ensure every department understands its role in delivering the...
How to Generate More Leads and Build Brand Recognition
White Paper By: Blue Fountain Media
Generating more leads and building greater brand recognition can't be achieved without implementing the right digital marketing strategies. The best way to generate leads online is by implementing the right digital marketing strategies. But there are numerous different tactics and tools in digital marketing including social media and Email Marketing which companies are using...
Xbox One vs. PlayStation 4: 2013 Holiday Battle of the Brands
White Paper By: SDL
Xbox One vs. PlayStation 4: The indisputable 2013 holiday retail battle of the brands Taking a break from the regular programming to answer a question that's been peppering everywhere with increasing frequency: Torn between the Xbox One and the PlayStation 4? Which one should you go for? This informative whitepaper outlines the past best practices and quantifies the impact of...
Mastering the challenge of Digital Transformation
White Paper By: Software AG
Digital business transformation is based on an IT architecture transformation with a roadmap for digital capability implementation. Based on the software platforms, digital companies create enhanced or totally new business models which offer completely new digital customer experiences. Established companies are building up software know-how and are acquiring software companies to accelerate...
The Top 5 Ways Publishers Can Be Successful in the Digital World
White Paper By: Iptor Supply Chain Systems
In the publishing industry, the rise of technology has extended beyond publishers simply digitizing content for those readers who prefer ebooks or online learning systems to print—forcing businesses to adapt their processes and products to accommodate new customer demand. In this new age, technology has allowed for many of these processes to be streamlined or automated, allowing for...
The Changing Face of Publishing: Gauging the Impact of Digital Technology
White Paper By: Iptor Supply Chain Systems
The emergence of digital technology has equally impacted the publishing industry. The threshold to paper-based books is on a significant decline due to the digital revolution. This has led to the advancement of a new phase, in the management of core processes that serve as the backbone for any publishing house. But, the lack of integration on current systems is a major reason for the disruption...