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Introduction to Call tracking software 

With the growth of technology has grown the threat to one's privacy and to resolve the privacy threat we again use technologies. Call tracking software has become a cycle to use technology, fall into risk and use them again to get out of that, which is a never-ending process. One such technology is ‘Call tracking’. Call tracking software enables us to track information’s about incoming phone calls and also allows us to record the conversation.

The major call tracking software features are

  • It allows you to know the number of the call

  • It provides the  geographical location of a caller

  • It allows you to record the whole conversation

  • It allows us to record the origin of the digital marketing call

‚ÄčThe Key Role of Call Tracking Softwares in Business 

When it comes to business, call tracking software is a boon to pay - per -call advertising. It is an advertising method that pays its publisher by calculating the number of calls made by the viewers of the ad.  Call tracking software enables to measure the effectiveness of a marketing campaign. In simpler terms, it informs us which method drives more callers to the business. Call tracking works on a simple yet effective method of providing unique phone numbers to each campaign and tracking the most effective method by calculating the number of callers that each method gets.

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