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Cold calling is the solicitation of potential customers who were not expecting calls from a salesperson. It is a technique used to contact individuals who have not previously expressed an interest in the products or services that are being offered. It is the opposite of warm calling which is preceded by some sort of contact with the potential customers.

Cold calling generally refers to phone calls, but it can also involve drop-in visits, such as with door-to-door salespeople.  From the sales person perspective, it is a difficult job because of the wide variety of responses from the potential customers, ranging from simple hang-ups to verbal abuse. It is increasingly becoming more controversial because of the increased use of the technique by scammers and the rise of newer, more effective methods of sales channels.

Effortless Customer Engagement: Extra care with every call

White Paper By: Plantronics

Delivering a great customer engagement is something every brand is striving for. Better customer engagement brings new ways to strengthen customer relationships through technological breakthroughs. Customers get the service they deserve when the Customer Service Representatives (CSR) is able to pay attention to what they are saying. They are less likely to have to repeat themselves if the...

Using Gamification to Improve Contact Center Performance

White Paper By: CallMiner

Gamification is a fun and growing resource that can be adapted to improve contact center performance and agent engagement. While gamification is flexible, two elements are required to make it successful: clear business goals and accurate metrics. When contact center agents are more engaged at work, enterprises can optimize engagement with customers. This whitepaper provides you insights...

Speech Analytics: Convert Voice of The Customer Into Business Success

White Paper By: CallMiner

Speech analytics as a technology is used to analyze customer conversations taking place through phone and/or interactive voice response (IVR) during or after the call. Don’t just analyze data, use speech analytics to deliver actionable guidance to employees to support them in doing their jobs. Research shows that 37% of speech analytics users currently use voice biometrics in support...

Predictive Insights: Automated Call & Lead Scoring for Today's Call Center

White Paper By: VoiceBase, Inc

Today’s call center is not lacking data. But the manual process of analyzing voice recordings in search of business opportunities is labor intensive and costly. And it takes time— time that could be better spent exploiting new-found insights to improve business processes. By replacing human call scoring with an automated call solution offered by contact centers, call-tracking...

The Executive Guide to Improving 6 Call Center Metrics

White Paper By: Fonolo

For executives, measuring and improving call center metrics can be a pain point. Your call center operates in a stressful environment where good quality call center performance metrics lead to a higher standard of customer service. In this white paper on “The Executive Guide to Improving 6 Call Center Metrics,” you'll find how to improve 6 key call center metrics for better...

Sales & Operations Planning

White Paper By: IBS

Building Sales & Operations Planning (S&O)  around a “Plan, Do, Check and Act” (PDCA) process represents a proven way to align financial goals with operational reality. Unless you develop a sound Sales and Operations Planning (S&OP) process based on a PDCA methodology, your struggle to meet projections will continue to persist. What are you doing to improve...

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