In simple words, Conversion Rate is the percentage of visitors who take the desired action on any internet sites. The action can happen in many forms, varying from site to site. Examples include sales of products, membership registrations, newsletter subscriptions, software downloads, ad clicks, or just about any activity beyond simple page browsing. Google defines conversion rate as the average number of conversions per ad click, shown as a percentage. It is calculated by simply taking the number of conversions and dividing that by the number of total ad clicks that can be tracked to a conversion during the same time period. For example, if a website had 50 conversions from 1,000 clicks, its conversion rate would be 5%, since 50 ÷ 1,000 = 5%.
Mastering the challenge of Digital Transformation
White Paper By: Software AG
Digital business transformation is based on an IT architecture transformation with a roadmap for digital capability implementation. Based on the software platforms, digital companies create enhanced or totally new business models which offer completely new digital customer experiences. Established companies are building up software know-how and are acquiring software companies to accelerate...
The Top 5 Ways Publishers Can Be Successful in the Digital World
White Paper By: Iptor Supply Chain Systems
In the publishing industry, the rise of technology has extended beyond publishers simply digitizing content for those readers who prefer ebooks or online learning systems to print—forcing businesses to adapt their processes and products to accommodate new customer demand. In this new age, technology has allowed for many of these processes to be streamlined or automated, allowing for...
The Changing Face of Publishing: Gauging the Impact of Digital Technology
White Paper By: Iptor Supply Chain Systems
The emergence of digital technology has equally impacted the publishing industry. The threshold to paper-based books is on a significant decline due to the digital revolution. This has led to the advancement of a new phase, in the management of core processes that serve as the backbone for any publishing house. But, the lack of integration on current systems is a major reason for the disruption...
Digital Business Platform 2.0
White Paper By: Software AG
Digitalization is the road of moving towards digital business and digital transformation, as well as the creation of new digital revenue streams and offerings while doing so. Through digitalization, a company’s digitized resources are transformed into new sources of revenue and operational gains. Businesses need to develop entirely new processes based on modern software architectures...
Digital Banking and Fintech solution leveraging API Economy
White Paper By: Nexright
Application Programming Interface (API) economy is the key to provide great digital banking experience to the customers. API provides value in the context of Bank’s business & competitor strategy to meet demands of customer experience driving banking innovations. How do the banks benefit from APIs? Identify attributes which can provide individualized customer experience...
Digital Preservation in the Age of Cloud and Big Data
White Paper By: Atos
This White Paper describes the technical challenges and potential solutions for preserving digital artifacts, for long intervals of time (several decades, centuries) in a new world of massive, distributed data.
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