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What exactly is a CRM System?

Customer relationship management (CRM) refers to strategies, practices and technologies that are used by companies in order to analyze and handle client relations and statistics throughout their lives, with the prime objective of improvising trade relationships with clientele, supporting customer maintenance and motivating sales development. CRM systems are premeditated to pile up information from clientele across diverse channels—or contact points among the consumer and corporation— which could embrace the company's website, telephone, live chat, direct mail, marketing materials and social media. CRM systems can also give customer-facing workforce—thorough information on clientele private information, purchase history, trade preference, and apprehension.

CRM System

CRM system merges client information and credentials into a particular CRM database so business user can effortlessly access and run it. The additional key functions of the software consist of recording diverse client interactions (over phone calls, email, social media or through other channels, depending on system capacity), automating different workflow.

Features of CRM System

  • Marketing Automation: Marketing automation potential can computerize recurring tasks to improve selling efforts to clientele at diverse points in their lifecycle. For example, as sales diagnosis moves into the system, the system might automatically send marketing materials to them, typically via email or social media, with the aim of turning a sales lead to an absolute client.

  • Salesforce Automation:  It is meant to avoid replication of efforts between a salesperson and customer. A CRM system can help achieve this by automatically tracking all contact and follow-ups between both sides.

  • Geolocation Technology or Location-based ServicesSome CRM systems comprise of technology that can create geographic marketing movement based on customers' physical locations, sometimes integrating with popular location-based GPS apps. Geolocation technology can also be used as a networking or contact management tool in order to find sales prospects based on location.


  • Conventionally, CRM systems’ data intake has been the accountability of sales and advertising departments. They procure leads and revise the system with data all over the customer’s lifecycle and contact centers assemble data and modify customer history records through service call and technological support relations.


  • Businesses use a variety of tools that check social conversations to add worth for clients to communicate on social media. Other tools are intended to evaluate social media reaction and tackle client queries. A customer's probability of referencing their products and the clientele overall approval is what aids companies in capturing sentiments in order to develop marketing and service strategies. Companies attempt to incorporate social CRM data with other client data obtained in order to get a single view of the customer.


  • Mobile CRM—or the CRM applications built for smartphones and tablets is appropriate for sales personnel and advertising professionals—who want to access client information and carry out tasks while not being physically present in their offices. These apps take benefit of features that are exclusive to mobiles, such as GPS and voice-recognition features, to serve customers better by giving employees, access to that data on the go.


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