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Customer Relationship Management is a set of practices, technologies, and strategies followed by companies to bring in a healthy customer interaction environment. For Customer Relationship Management, organizations use software systems to keep a record of customers’ contact information across different channels and track customer activity. These systems also consist of information related to customer care staff, sales leads, and even history of customers. The primary goal of customer relationship management is to meet the business goals.

For every organization, its relationship with the customers is of utmost importance for the growth of a company and hence, companies today employ CRM software to enhance customer relationship.  The software brings together the various databases in one single platform for employees to easily keep track of the information. CRM connects an organization’s entire team through any device and simplifies repetitive tasks so that the team can focus on leads and driving business. Salesforce is one of the market leaders in CRM, which offers cloud based CRM software solution that efficiently caters to the needs of both small businesses and large scale enterprises. 

Customer Engagement Workflow for Enterprises Through Social Media, Mobile and Cloud Capabilities

White Paper By: BP Logix

Customer engagement workflow through social media, mobile and cloud capabilities have become the most important need for today’s enterprises as social tools and cloud-based availability are among the best ways that companies can deliver value and leverage existing technology investment for successful customer engagement. With enhanced mobile support, social media integration, new cloud...

Custom Voice Solutions overview

White Paper By: Virtual PBX

When custom voice system designers and engineers build a UC platform from the ground up, they need to rely on collaboration with their customers to get it right. Without a rigorous investigation on the exact needs of a business no result can truly be called custom. When it comes to building a custom voice solution that works to satisfy all of the criteria and in the way that any particular...

Customer Intelligence is the New Black: Deriving Actionable Insights from Customer Interactions to Reduce Cost-to-Serve and Customer Effort

White Paper By: FirstSource

Whether it’s a B-to-B or a B-to-C model, the consistent delivery of high-quality customer care is a difficult goal to achieve. This is especially relevant in our device-driven world, an “always on” hyper-connected environment laced with multiple customer touch points

Leveraging Digital Technology For Consumer Engagement

White Paper By: Nous Infosystems

The subject of Consumer Engagement is never the same and faces a lot of challenges with the advancement in the communication technology and information technology; it has to be approached with a 360 degree view rather than looking at only one or two factors. By developing effective communication and consumer engagement capabilities through new technologies and strategies, payers can address...

10 Steps To User Experience Success: Microsoft Office 365

White Paper By: AppNeta

Communicating the value of Office 365 to your organization, before beginning of the migration, is a challenge in itself. Before beginning your migration, you need to ensure the foundation you plan to run Office 365 on is robust and can withstand the connectivity and bandwidth necessary to deliver a critical application to your target end users. This whitepaper ensures that you get on the...

Creating Positive Customer Experience in Banking

White Paper By: Nous Infosystems

Across the globe, banks are witnessing a stagnation of customer experience levels due to rising customer expectations driven by the proliferation of technology firms. In the last few years, as the customer dynamics have changed radically, banking industry need to think ahead and anticipate the changing customer needs and consequently offer products and services suiting their needs. This...

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