Share On

Digital advertising Definition

Digital advertising is also called as Internet advertising which holds internet technologies to deliver promotional advertisements to the consumers that are delivered through email, social media websites, advertising on search engines, banner ads on mobile or Web sites, affiliates programs etc. Basically, it refers to the marketing media which is digitally displayed. Usually, this advertising technology exists on the internet, on smartphones, handheld media devices, automobiles, billboards etc.

There are many examples of digital advertising such as:

Electronic billboards: These are the digital version of traditional billboard advertisements which display a variety of digital advertising messages. These are cost-effective and flexible in nature.

Web-based marketing: The main aim of this advertising is that it targets Internet users while they visit the websites, as a result, the pop-up advertisements appear as a new window and display an advertising message for a product or service which is related to the original website. Another form of digital web-based advertising is video advertisement.

Viral marketing: It is one of the forms of digital advertising businesses which are used to spread the word about their brand. With the help of this advertising, the advertising messages are spread digitally through email and other online media.

Audio Advertising: Audio advertising targets consumers through Podcasts, Internet radio and lives streaming digital radio.  Podcasts are digital audio files such as an MP3 in which the users download to a computer or personal media player.

Digital Business Platform 2.0

White Paper By: Software AG

Digitalization is the road of moving towards digital business and digital transformation, as well as the creation of new digital revenue streams and offerings while doing so. Through digitalization, a company’s digitized resources are transformed into new sources of revenue and operational gains. Businesses need to develop entirely new processes based on modern software architectures...

Digital Preservation in the Age of Cloud and Big Data

White Paper By: Atos

This White Paper describes the technical challenges and potential solutions for preserving digital artifacts, for long intervals of time (several decades, centuries) in a new world of massive, distributed data.

Digital Banking and Fintech solution leveraging API Economy

White Paper By: Nexright

Application Programming Interface (API) economy is the key to provide great digital banking experience to the customers. API provides value in the context of Bank’s business & competitor strategy to meet demands of customer experience driving banking innovations. How do the banks benefit from APIs? Identify attributes which can provide individualized customer experience...

Mastering the challenge of Digital Transformation

White Paper By: Software AG

Digital business transformation is based on an IT architecture transformation with a roadmap for digital capability implementation. Based on the software platforms, digital companies create enhanced or totally new business models which offer completely new digital customer experiences. Established companies are building up software know-how and are acquiring software companies to accelerate...

The Top 5 Ways Publishers Can Be Successful in the Digital World

White Paper By: Iptor Supply Chain Systems

In the publishing industry, the rise of technology has extended beyond publishers simply digitizing content for those readers who prefer ebooks or online learning systems to print—forcing businesses to adapt their processes and products to accommodate new customer demand. In this new age, technology has allowed for many of these processes to be streamlined or automated, allowing for...

The Changing Face of Publishing: Gauging the Impact of Digital Technology

White Paper By: Iptor Supply Chain Systems

The emergence of digital technology has equally impacted the publishing industry. The threshold to paper-based books is on a significant decline due to the digital revolution. This has led to the advancement of a new phase, in the management of core processes that serve as the backbone for any publishing house. But, the lack of integration on current systems is a major reason for the disruption...

follow on linkedin follow on twitter follow on facebook 2018 All Rights Reserved | by: www.ciowhitepapersreview.com