"As the digital revolution has accelerated, it has become evident that “digital customer experience” is the key to engage clients and quantify their experience in the modern world".
According to a Walker study, customer experience will overtake price and product as the key brand differentiator by the year 2020. The advent of several front-end technologies is already recasting the way companies interact with customers. Artificial Intelligence comes at the front end of how a company delivers better customer experience. For example-Amazon Go, a grocery store operated by the e-commerce giant, Amazon.com allows customers to purchase without using a cashier or checkout point. Pokemon Go leveraged augment reality to transform the gamers experience in the gaming sphere.
The key hurdle for companies to digitalize the customer experience is still brushing over the organizational silos. Leveraging agile processes and technologies will empower organizations to understand the crux of changing consumer behaviors that can lead them to deliver effective digital results.
Digital Business Platform 2.0
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Digitalization is the road of moving towards digital business and digital transformation, as well as the creation of new digital revenue streams and offerings while doing so. Through digitalization, a company’s digitized resources are transformed into new sources of revenue and operational gains. Businesses need to develop entirely new processes based on modern software architectures...
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The Customer Journey Management Methodology - A 3-Step Approach to Ensure A Successful Result
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Customer Journey Management is defined as managing the customer’s experience from initial contact to final service delivery. Customer journey mapping methodology is used to understand the flow of experiences a customer has with an organization in order to be able to deliver the best possible solution for every unique situation. This descriptive whitepaper is devoted to describe...
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