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"As the digital revolution has accelerated, it has become evident that “digital customer experience” is the key to engage clients and quantify their experience in the modern world".

According to a Walker study, customer experience will overtake price and product as the key brand differentiator by the year 2020. The advent of several front-end technologies is already recasting the way companies interact with customers. Artificial Intelligence comes at the front end of how a company delivers better customer experience. For example-Amazon Go, a grocery store operated by the e-commerce giant, allows customers to purchase without using a cashier or checkout point. Pokemon Go leveraged augment reality to transform the gamers experience in the gaming sphere.

 The key hurdle for companies to digitalize the customer experience is still brushing over the organizational silos. Leveraging agile processes and technologies will empower organizations to understand the crux of changing consumer behaviors that can lead them to deliver effective digital results.

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