Email Marketing Definition
Email marketing has become an important aspect of most businesses in the recent years, thanks to the advent of the internet. Email marketing is a personalized approach to reach out to customers, believed to be more efficient in creating awareness, rather than rely on generic advertisements. In other words, the advertising of any product or any form of media exposure to emails is Email marketing.
The internet is one of the popular mediums nowadays for businesses. Email marketing has propelled businesses globally, facilitated greater transparency and has undoubtedly bridged communication gaps between businesses and its clients. It enables an enterprise to grow and increase its visibility, as compared to traditional marketing methods. Incorporation of text, images, audio and video make an email marketing campaign far more interesting and attractive to customers.
The rise in popularity of Email marketing has pushed IT organizations to develop Email marketing software, making it more effective. With the help of the software, email marketing is an efficient way to reach the wider market and it also allows you to connect with your purchasing base. It helps businesses satisfy existing customers and also explore new markets.
Cost - Email marketing is cost effective. Reaching out to numerous customers via email is cheaper compared to other means of advertising.
Flexibility – This marketing platform creates awareness about a company and its products within few clicks of the mouse.
ROI - Email is the most successful marketing platform to generate ROI. The reason why most businesses invest in email marketing is the incredible return on investment.
Brand Awareness – Reaching out to a larger audience requires planning, design, and targeted content to build the brand value. Brand awareness helps in being in touch with the customers.
Businesses benefit from email marketing only if they adopt a strategy that’s exclusively tailored to lure the potential client.
White Paper By: Cirius Messaging Inc
Having an effective email compliance policy is necessary for every organization to demonstrate and ensure that the business is operating in a compliant manner and to minimize ongoing legal risk. Are you sure if your daily corporate email communication is covered by email compliance laws and regulations?? A solid Email compliance policy can help organizations get rid of common...
White Paper By: Storage Made Easy
Secure File Transfer over email Reduces the Risk of Intercepted Information. Perfect Secure audited email file sharing solution is required to send, receive, track, monitor, and audit all of your confidential files. When selecting an EFSS solution you should look out for enterprise grade solution that can secure audited business file sharing from almost any private file...
White Paper By: Campaign Monitor
Choosing the perfect email service provider is critical to your business' success.Before selecting the email service provider and start testing solutions , it’s important to figure out how email marketing fits into your overall marketing strategy. This whitepaper will help you make an informed decision in choosing the right ESP for your business that discusses about:...
White Paper By: Nexright
Application Programming Interface (API) economy is the key to provide great digital banking experience to the customers. API provides value in the context of Bank’s business & competitor strategy to meet demands of customer experience driving banking innovations. How do the banks benefit from APIs? Identify attributes which can provide individualized customer experience...
White Paper By: PassivSystems
Creating a Smart District Heat Network is far from simple, and requires input not only from heating experts, but also from IT specialists and financial consultants. Between integrating renewable energy resources into existing systems to using information and communication technology, district heat operations are set for change. In this informative paper, innovative technologies and...
White Paper By: Primero Systems
Franchising empowers thousands of entrepreneurs to become turnkey business owners yet it faces a critical challenge of competing in the digital age by leveraging the power of internet in the best possible way. To become a digitally empowered franchise network and meet the challenges created by the Internet, a franchisor must digitally empower its franchise network and build online...