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Enterprise analytics is the process of using analytics to analyze and process data used by an organization for all its functions. The extremely large amount of data being generated every day (big data) has resulted in a data-driven business management culture. Enterprise analytics is the analytics of big data by organizations to extract the useful data needed to provide meaningful information from the raw data available. By harnessing the huge amount of internal and external data available, organizations can increase performance and use it. Enterprise analytics includes data mining, business intelligence, web analytics and big data analytics solutions. Analytics are useful in providing a competitive advantage to enterprises, it identifies growth opportunities and risks while helping improve customer relationships.

The increase in data-driven business culture corresponds to the increasing demand for analytics tools. The insufficient number of skilled data scientists in the workforce and the huge demand for analytics solutions has affected data-driven organizations. Enterprise analytics solutions aids in the transformation of an organization from a management culture that relies on instinct-based decisions to one that places a high value on data-based decisions. For an organization to draw meaningful insights from data, a data science team is required, since a single person cannot possess all the required skills.

The trend in enterprise analytics toward software-as-a-service and application programming interface offerings can ease the transition to the democratization of information among organizations. The service orientation trend can solely get stronger within the future, because of the rise of internet of things (IOT). IHS predicts the IOT market to grow from 15.4 billion devices in 2015 to 75.4 billion devices in 2025. This may cause a vast quantity data to be accessible for organizations to utilize in order to achieve information. Enterprise analytics tools can become a necessity for all organizations looking for enterprise solutions as opposed to on-premise custom-made solutions.

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