Enterprise content management (ECM) is the systematic process of collecting and organizing information of an organization that is used by a designated audience—business executives, customers. The term encompasses the strategies, methods, and tools used to capture, manage, store, preserve, and deliver information supporting key organizational processes through its entire lifecycle. It is not enough to ‘manage’ content.
ECM gives the ability to access the correct information and record to achieved business goals. The primary goal of ECM is to eliminate ad hoc processes that can expose an organization to regulatory compliance risks and other potential problems.
Organizations that publish content in huge amount need proper strategies to manage their content to improve operational efficiencies, reduce cost, and adhere to compliance mandates. This is where Enterprise Content Management comes in handy. It is a set of guidelines, processes, and strategies that enables organizations to organize, store, and deliver critical information with its employees, partners, customers, and stakeholders. Powered by newfangled technologies ECM is compatible with most business file types that encompasses image files, computer aided design (CAD), among many others.
ECM can be categorized into five major components namely capture, manage, store, preserve and deliver.
Capture component involves creating digital information by converting paper documents into digital formats.
Manage component mainly encapsulates connecting, modifying, and employing information through software-based document management applications.
Store component stores data in flexible folders that allows editing in order to create back up of frequently changing datasets.
The preserve component backs up infrequently changing and less used data in order to adhere to compliance mandates.
Deliver components provides clients, partners, and end users with data on their request.
Enterprise content management can assist organizations to better manage compliance regulations.
An effective ECM can eliminate bottlenecks, nullify storage related issues, and reduce dependence on paper documents.
It can successfully dodge cyber attacks; prevent frauds and data breaches, thereby strengthening the security measures adopted by an organization.
Enterprise content management is changing frequently to accommodate the recent technological trends in or to remain relevant in the ever-evolving technology realm. While ECM offers umpteen capabilities to content-based organizations, companies are seeking more flexibility to better manage their content data. To this end, ECM allows businesses to opt for one-off software purchases, eliminating those from the ECM suite that doesn’t fit into their organizational fulcrum.
Online Reviews: Are they helping or hurting your business?
White Paper By: Retailer Web Services
Online reviews are essential for the reputation of local businesses. When a company provides a service or a product, the customer is either satisfied or dissatisfied. In the digital world today, customers often take their experience straight to the web. Online business reviews will no longer be a source of embarrassment or anxiety—they’ll be an incredible asset to your...
Layperson's Guide to Hosting Services
White Paper By: Elcom
Utilizing a web hosting service, be it for a website, application, back end, database, or intranet is a major step forward into the digital business world, and thus should not be taken lightly. The best practice to making the transition smoothly is first to identify specifically what your business will need from said web hosting service in both the short and long term in order to...
Quality Content Marketing Or Bust – Why It’s Worth It To Draw The Line
White Paper By: Aberdeen Group
Simply practicing content marketing does not provide a competitive advantage. To see top-tier marketing results, content marketers must also enrich top-tier marketing capabilities. While there is a wealth of such capabilities to enrich, taken together, the effect can be best summed up as quality content marketing. Thus, the line between what is quality content marketing and what isn’t...
Critical Capabilities For Effective Content Marketing
White Paper By: Aberdeen Group
With the majority of all marketers practicing content marketing, the demands on executing effectively with content have changed. Simply having content is not good enough. Marketers must use content in concert with other, well-refined marketing capabilities. This whitepaper highlights that simply practicing content marketing contributes to improved effectiveness and when the right...
Franchising in the Digital Age
White Paper By: Primero Systems
Franchising empowers thousands of entrepreneurs to become turnkey business owners yet it faces a critical challenge of competing in the digital age by leveraging the power of internet in the best possible way. To become a digitally empowered franchise network and meet the challenges created by the Internet, a franchisor must digitally empower its franchise network and build online...
Paid Media Content Distribution: Inbound Marketer's Guide in 2016
White Paper By: Kuno Creative
Paid Content Distribution- The Inbound Marketers’ Way Paid content distribution is a bridge above the swelling sea of content that connects brands with target audiences to help the right information find the right people. But the real challenge is to create highly engaging, personalized content that delivers value to its intended audience. This whitepaper guides you on how to...