Marketing analytics is a pathway to determine how well we are getting a return on our marketing initiatives. Generally, it is evaluated by measuring performances like an advertisement in social media vs. channel communication. Marketing analytics uses some business terminology like ROI, attribution model, marketing effectiveness. Marketing metrics already has data points which with the help of analytics can interpret the story or trend behind those metrics.
There are a lot of opportunities for marketing analytics. Suppose, we have launched a marketing campaign (it could be a telemarketing or an email campaign) for specified target groups. Now if we have to track how many leads are getting generated through that campaign, what is their path of buying a product. These questions we can answer with the help of analytics. This information will help us to optimize the campaign even more. We can get to know which are the mediums in which you should promote your product to get more leads. Broadly speaking, any of the marketing analytics programs will help us to
Getting the market trend
Determine which program will fetch greater return on investment and why
Real-time validation of marketing initiatives
Understanding the future well
Steps to Take
With a continuous process of testing and learning things, Marketing Analytics enables one to develop the overall approach towards marketing program performance by-
Identifying channel deficiencies
Amendment to strategies
White Paper By: Software AG
Digitalization is the road of moving towards digital business and digital transformation, as well as the creation of new digital revenue streams and offerings while doing so. Through digitalization, a company’s digitized resources are transformed into new sources of revenue and operational gains. Businesses need to develop entirely new processes based on modern software architectures...
White Paper By: Atos
This White Paper describes the technical challenges and potential solutions for preserving digital artifacts, for long intervals of time (several decades, centuries) in a new world of massive, distributed data.
White Paper By: Cirius Messaging Inc
Having an effective email compliance policy is necessary for every organization to demonstrate and ensure that the business is operating in a compliant manner and to minimize ongoing legal risk. Are you sure if your daily corporate email communication is covered by email compliance laws and regulations?? A solid Email compliance policy can help organizations get rid of common...
White Paper By: Elcom
Viewers increasingly expect the engagement online video offers, and the video technology is now sufficiently mature that cost-effective solutions exist for almost every use case. Whether you choose to go free, open-source, or with a commercial Online Video streaming Platform (OVP) provider, it’s almost certain there is a mix of products and services to suit your business. This...
White Paper By: Iptor Supply Chain Systems
In the publishing industry, the rise of technology has extended beyond publishers simply digitizing content for those readers who prefer ebooks or online learning systems to print—forcing businesses to adapt their processes and products to accommodate new customer demand. In this new age, technology has allowed for many of these processes to be streamlined or automated, allowing for...
White Paper By: Signavio
An enterprise-wide process modeling is the most agile way to conduct a successful digital transformation as it requires a top-down examination of the performance, quality and sustainability. Digital transformation is an essential step in the evolution of many businesses today. Process modeling has grown from creating a diagram or report figure that explains a business problem to a...