Salesforce is globally renowned American cloud computing company, known for their Customer Relationship Management (CRM) systems. Additionally, Salesforce has also acquired various companies in the field of commercial applications in social media. The company was co-founded in 1999 by former Oracle executive Marc Benioff along with Parker Harris, Dave Moellenhoff, and Frank Dominguez as Software as a Service (SaaS) modeled company. Headquartered in San Francisco, California, the company has branches in multiple cities across the globe.
Salesforces provides CRM services in a broad range of categories such as commerce, sales, service, data, and so on. CRM refers to the strategies and technologies that enterprises use to manage customer data as well as customer interaction. Cloud compatibility allows remote access to customer data. Salesforce CRM services concentrate on vulnerability management and provide security against security threats to both customer and enterprise information. It helps get rid of manual effort and hence reduce the time required to manage the customer data. It has helped enhance customer relationship and stats are there to back it up. Sales revenue saw 37% increase, customer satisfaction increased by 45% as well as a 45% increase in marketing Return on Investment (ROI). Additionally, Salesforce is renowned for its Platform-as-a-Service (PaaS) that allows developers to create add-on applications to incorporate with the main SalesForce application.
Salesforce is one of the highly-valued American cloud service providers, generating revenue of $61 billion and also crosses $10 billion revenue run rate in August 2017, becoming the first enterprise cloud company to do so. Salesforce continues to pave the way for enterprises to make a difficult shift from a manual process to a cloud-based process to manage the customer relationship.
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What is the strategic role of information in sales management? Essentially today’s retailers have all power because they have access to solid, timely, accurate and actionable information. All too often, executives and their sales force must navigate multiple complex applications or ask someone to produce reports and visualizations. Worse, the output is often too fragmented or...
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Choosing the right partner for salesforce implementation can be a daunting task in emerging markets. Building a successful Salesforce implementation plan enables you to customize the platform to suit your organization’s changing business needs. This whitepaper illustrates a few best practices to be considered in simplifying the process and ensure that you select the best partner....
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Building Sales & Operations Planning (S&O) around a “Plan, Do, Check and Act” (PDCA) process represents a proven way to align financial goals with operational reality. Unless you develop a sound Sales and Operations Planning (S&OP) process based on a PDCA methodology, your struggle to meet projections will continue to persist. What are you doing to improve...
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Sales Process Management (SPM) is a key functionality that can lead to increased cross-selling and up-selling opportunities, ultimately contributing to enhanced sales growth revenue. Choosing the right solution for Sales Management Process can make a tangible and quantifiable impact on a company’s bottom line and become a key driver of company’s profitability. Elastic, a...
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