What is the definition of social media?
Social media refers to web applications or tools that can be used in interacting with other people to create, share or exchange information with each other through the medium- Internet. Social media was originated as a tool for individuals to exchange information with their friends and family but later businesses adopted the new communication channel just to increase their product reach.
Social media includes popular networking websites and applications, like Facebook, Twitter and Reddit, also social networking, social bookmarking and social curation website comes under social media. Businesses are spending millions in advertising through these social networking websites.
Customer Engagement Workflow for Enterprises Through Social Media, Mobile and Cloud Capabilities
White Paper By: BP Logix
Customer engagement workflow through social media, mobile and cloud capabilities have become the most important need for today’s enterprises as social tools and cloud-based availability are among the best ways that companies can deliver value and leverage existing technology investment for successful customer engagement. With enhanced mobile support, social media integration, new cloud...
How to Generate More Leads and Build Brand Recognition
White Paper By: Blue Fountain Media
Generating more leads and building greater brand recognition can't be achieved without implementing the right digital marketing strategies. The best way to generate leads online is by implementing the right digital marketing strategies. But there are numerous different tactics and tools in digital marketing including social media and Email Marketing which companies are using...
Social Maturity Index (SMI)
White Paper By: conversocial
Every business needs to develop a customer centric strategy. It's how you identify and engage with new customers, and it's your front line for real-time customer service with new generations of users. With businesses still figuring out exactly how to measure social effectiveness and providing the best customer experience, an evaluation method called Social Maturity index (SMI)...
Five Steps to Email Compliance
White Paper By: Cirius Messaging Inc
Having an effective email compliance policy is necessary for every organization to demonstrate and ensure that the business is operating in a compliant manner and to minimize ongoing legal risk. Are you sure if your daily corporate email communication is covered by email compliance laws and regulations?? A solid Email compliance policy can help organizations get rid of common...
Turn the Channel of Last Resort into a First-Rate Customer Experience
White Paper By: VoltDelta
With the explosion of new channels over the past decade, our customers are able to choose any number of ways to interact with us. For many, voice has become the channel they use when they need to escalate an issue; the channel of last resort.
The Top 10 Ways to Tell if You Are Easy to Do Business With
White Paper By: Avtex
Not many companies make it easy for people to do business with them.Is your organization easy to do business with? If the answer is no, then this white paper may be helpful to examine the key aspects of your customer interactions. By doing so, you will gain invaluable insight into your strengths, and the areas you need to work on. This white paper on “The Top 10 Ways to Tell if You...