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Strategic Information Systems (SIS) can be defined as a set of guidelines, which help companies set plans and strategies according to the existing norms. The main objective behind incorporating such a system is that it enables entrepreneurs to assess the environmental changes and utilize it in a beneficial aspect.

Generally, SIS can be classified into 3 types, financial, operational, and strategic, which are somewhat interrelated based on the type of business they are employed in.

With SIS, decision making processes are a lot easier with support systems that help streamline business objectives and align Information Systems (IS) with the company’s business strategies. In addition, SIS provides enterprises with solutions that enable them to set and meet both long-term and short-term business objectives.

SIS helps companies to dig into the latest information in terms of market, production, promotion of the products or services and the innovation that is associated with the business strategies. SIS helps businesses incorporate a data-mining enabled database, which not only saves information but also provides with the best way to make use of them to enhance business procedures. They also allow users to underline the data collection procedures, thereby easing out the marketing opportunities.

These features are important for businesses to grasp the existing scenario in the market and gain competitive advantage.  First, assessing the current market trends allow organizations to involve innovation in their way of presenting similar kinds of products or services with a USP.

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