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Viral content refers to any media content, be it an image, a video or an article that spreads like a wild fire on the internet. It is the democratic structure of the internet that has made it possible for an indelible piece of media to make multiple rounds to the internet users through various multi media and social media platforms.

There are a number of igniting factors that make a content go viral, namely the entertainment value of the content, shared viewpoints, usefulness, surprise element and the sharer’s audience and popularity. The role of the sharer, who per se is a social influencer, is an individual who commands a great audience and authority amongst his/her follower base in various online platforms, thus, making the social influence a valuable entity for anyone who wants their content to reach a mass audience.

We all know for a fact that the inbound links are the most important component in determining the search rank of an online company. A conventional method of moving up the search rank is to gradually publish content that attracts attention and interest. However, with the viral content one could attract millions of inbound links in just a span of few days; thus, making  viral content  the quickest way to make ones website reach the top of the search engine.

As we realize the significance of viral content to businesses online, what one needs to comprehend is the psychological component of the viral content. The internet is a busy platform, constantly buzzing with large scales of content at every moment. It has become an imperative to carry out content that stands out and makes a mark on the users. The core for a content becoming viral primarily depends on its ability to make a psychological upheaval. It is only when the content has managed to break through the psychological banalities that it fires the online users in sharing it with the other users, across platforms.     

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